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CodeStates/Notes

W1D2 노트정리

by Product Manager 2022. 12. 26.

W1. 프로덕드 매니저 이해하기

-프로덕트 팀

-제품 개발 생애 주기

Different types of product teams

: not one is right or wrong. important to choose what's right for you.

Types of product teams
Charateristics
Examples
Pros
Cons
User centered
USERs > KPIs
· Midium
· Duolingo
High user satisfaction which might help growth and retention
· hard to measure success
· might not be profitable
Growth centered
focused on numbers (i.e. aquisition, conversion, engagement, retention)
· booking.com
· LinkedIn
· higher chances to grow which brings talented employees and more assist in building better products in the long term
User satisfaction might go down
Feature centered
focused on shipping features on time
· Wix
· Atlassian
features help the sales team bring a new audience
low usability
Design centered
focused on beauty and luxury. Impressive products
· Apple
· Nike
Users could turn into loyal fans
· expensive
· low usability
Technology centered
focused on pushing the boundaries of new technologies
· Amazon
· Google AI
· Fast and stable products
· leading edge tech
spend lots of time on coding - could slow down the team
Naive team
x
· hackathon
· early stage startups
creative, fast moving team
low quality products

 

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